In 1993-1994, STRICOM formed a team to acquire the AGTS (Advanced Gunnery Training System). The team developed a "new way of doing business" which synthesized a number of concepts-best value source selection; emphasis on processes and metrics and total quality leadership; concurrent engineering; integration of MIL-STD-1379D and the systems approach to training; application of the Fixed-Price-Incentive (Successive Targets) contract type; range pricing; and a uniquely structured Request for Proposal. This "new way of doing business is described and lessons learned are presented.